
Why I am here ?
I am passionate about …
- Vietnam industrial market
- B2B sales marketing
- Factory automation & IoT
- Energy management
- Sustainability
- and . . . Cooking !
What are my goals ?
- Continuous development to be as successful Director for global enterprise in Vietnam and Asia
- Share and develop Sales Engineer community
- Invest and develop new autonomous business model
- Add values to Vietnam manufactures with IoT, Smart factory, Energy efficiency, and Automation solutions
♥ These are the things I want to do before I die
What I do ?
#CountryManager, #Business #Leader, #Sales #Marketing and #Services, in #Industrial field
I am not an expert, not a trainer. I am a sales engineer, a professional director of multinational companies. I want to share my experienced story with a hope that they can be helpful for your professional career, or simply help you to smile and enjoy. Wishing you a happy life!
What are my achievements ?
- Got married to my wife and being a good father of my two boys
- Director / Country manager / Manager for global enterprises: Ingersoll Rand, Bystronic, DKSH, Mettler Toledo, Unilever.
- Best marketing award in Asia, năm 2017
- Industrial Marketing Best in Class, in 2013
- Delta award for Excellence in Salesmanship, năm 2011
- Delta award for Outstanding in Salesmanship, năm 2009
How I can help?
- GROW business at a double-digit in Vietnam market
- PROMOTE products, solutions, and services into Vietnam manufacturers and partners
- PROVIDE new project alert, qualified market research and Go-To-Market strategy
- DEVELOP people in value selling, selling with story, sales coaching, segment marketing, etc.
How I do it differently ?
- 20+ years business network, engineering experience, and MBA knowledge
- 12,000+ qualified prospects in F&B, Chemical, Pharma, Electronics, Automotive, Goverment, Materials, Paper and Textile, Steel and Metal, Supporting industry, etc.
- 20,000+ subscribers from my personal blog and newsletters
- Ability to lead a high-performance team
- Experienced in B2B direct sales, channel development, and omni-channel
MY EXPERIENCES
DIRECTOR INDOCHINA at INGERSOLL RAND
MAR 2023 – PRESENT
Ingersoll Rand Inc., (NYSE: IR) – Make life better
We are global provider of #Compressor, #Vacuum and #Blower solutions; specialized #gas and #fluid management systems; #liquid and precision #pumps and #compressors; #powertools and #liftingequipment.
Our brands: Ingersoll Rand , Gardner Denver , CompAir , Nash, ARO, Elmo Rietschle , Robuschi , Emco Wheaton , Milton Roy, Runtech Systems , Thomas, . . .
Contact me for Ingersoll Rand Vietnam, Laos, Cambodia business.
Skills: Strategic Leadership · Project Sales · Consultative Selling · Team Leadership · Sales Strategy · Sales Effectiveness
GENERAL MANAGER at BYSTRONIC VIETNAM
SEP 2020 – DEC 2022
Bystronic (SIX: BYS) is a leading global provider of high-quality solutions for the sheet metal processing business.
The focus lies on the automation of the complete material and data flow of the cutting and bending process chain.
Skills: Project Sales · Story selling · Relationship Building · Sales Management · Smart Factory· Lean Manufacturing · Sales · Marketing Strategy
SENIOR DIRECTOR – SALES AND MARKETING at DKSH
AUG 2019 – SEP 2020
DKSH (SIX: DKSH) – The number 1 in #MarketExpansion Services.
We deliver solutions so you can reach your business goals and grow your business in new or existing markets in four Business Units:
- Consumer Goods
- Healthcare
- Performance Materials
- Technology
Skills: New Market Expansion · Corporate Finance · Negotiation · Business Development · Agile & Waterfall Methodologies
COUNTRY MANAGER at METTLER TOLEDO
JUL 2008 – AUG 2019
METTLER TOLEDO (NYSE: MTD) – Providing #Measurement Solutions Across Our Customers’ Value Chain.
We offer precision #instruments and services for many applications in research and development, quality control, production, logistics and retail to customers around the world. Our Products & Solutions across the customer value chain:
- Laboratory Balances
- Industrial #Scales
- Retail Weighing Scales
- Pipettes and Tips
- Analytical Instruments
- Automated Reactors and In Situ Analysis
- Process Analytics
- Inline Product Inspection
- Transport and Logistics
I have established the career at METTLER-TOLEDO as a Sales Engineer and achieved high performance records year on year. I have been promoted to Sales Manager, then Business Area Manager, Head of Sales and Marketing. My last position was Country Manager in 2 years. In 10 years, we grew the revenue up 7 times, and built the team from around 20 people to more than 80 people.
Skills: Analytical Skills · Team Building · Strategic Leadership · Multi-Channel Marketing · Sales · Marketing Strategy
CUSTOMER SERVICE ASSISTANT MANAGER at UNILEVER
MAY 2002 – JUN 2008
Unilever (London Stock Exchange: UL) – to make sustainable living commonplace.
Established over 120 years ago, Unilever is one of the world’s largest consumer goods companies. We are known for our great brands and our belief that doing business the right way drives superior performance.
I have established the career at Unilever Vietnam as a Maintenance Engineer after I graduated from university and achieved high performance year on year. I have been promoted to Electrical Team Leader, then Project Engineer to establish the new Unilever Site in Ho Chi Minh city. After that, I rotated to Supply Chain Management Team where I take the role as Supply Chain Development Analyst and promoted to Customer Service Assistant Manager – Modern Trade.
Skills: Analytical Skills · Supply Chain Management · Agile Project Management · Agile Project Management · Total Productive Maintenance · Supervisory · Problem Solving
EDUCATION

MASTER OF BUSINESS ADMINISTRATION at POLYTECHNIC UNIVERSITY OF HCM CITY
MAY 2005 – MAY 2007
AUTOMATION ENGINEER at POLYTECHNIC UNIVERSITY OF HCM CITY
SEP 1997 – MAY 2002
CERTIFICATES
- 2024 “Foundational Leadership”, conducted by Ingersoll Rand
- 2023 “Energy Leadership”, conducted by Brain Up
- 2023 “Sales Prospecting”, conducted by Jeff Bloomfield
- 2021 “Leading with Stories”, conducted by Paul A. Smith
- 2020 “Value Negotiation”, conducted by Amplius Digital
- 2020 “Selling with Stories”, conducted by Paul A. Smith
- 2018 “Inspirational & Practical Presentation”, conducted by Dale Carnegie
- 2015-2016 “METTLER TOLEDO Management Seminar”, conducted by Mettler-Toledo
- 2014 “License to Manage”, conducted by Mettler-Toledo
- 2012 “Professional Selling Coaching”, conducted by Achieve Global Inc.
- 2008 “Professional Selling Skills”, conducted by Achieve Global Inc.
- 2007 “Management Skills Workshop”, conducted by HX – Humanagement Development Consultant
- 2007 “Communication Skills ”, conducted by Leading Training
- 2007 “Problem Solving & Decision Making ”, conducted by G&H Management Service
- 2007 “Supply Chain Management”, conducted by Supply Chain Academy
- 2006 “Effective Supervisory Skills”, conducted by Tân Đức (TD&T) Business School
- 2006 “Manufacturing Hygiene & HACCP Skills”, conducted by Unilever Vietnam
- 2005 “Project Management”, conducted by Tân Đức (TD&T) Business School
- 2005 “Total Productive Maintenance”, conducted by Unilever Vietnam
- 2004 “Internal Environment Auditor (ISO 14001) and Internal Occupational Health and Safety Management Systems Auditor”, conducted by Bureau Veritas
- 2004 “Assessment and Examination For The Internal Verification and Validation Auditor”, conducted by Bureau Veritas
- 2004 “Basic Mechanics Course”, conducted by IMTC
- 2003 “Profieldbus – DP/FMS”, conducted by Viet Duc Center
- 2003 “Pneumatic design”, conducted by Festo
CONTACT
- eMail: son1179@outlook.com
- LinkedIn: https://linkedin.com/in/sonnyhoang